Reinsch, Lamar N, Jr. Management Communication Quarterly : McQ; Thousand Oaks Том 10, Изд. 1, (Aug 1996): 27.
Выберите один или несколько элементов.
Чтобы использовать цитирование, отправку по электронной почте, сохранение и экспорт, сначала выберите элементы результатов.
У вас может быть доступ к полной статье.
Попробуйте войти через свое учреждение и проверьте, есть ли у него доступ к полному тексту.
Business communication has a long history, stretching back to the origins of rhetoric as a scholarly endeavor and, even further, back to the origins of business practice. Today, business communication exists in the United States as a university-level academic field that emphasizes writing instruction for undergraduate business students. For the future, business communication should continue to emphasize and to improve education in written composition while it strives to produce a larger quantity of excellent research.
Gazing into the ballroom, Business Communication sees its putative father, the wealthy "Beast" (a prosperous but somewhat insecure business school), posturing awkwardly near the punch bowl. Its putative mother, a deposed former "Beauty" (Rhetoric), fidgets in the background, straightening her skirt and desperately wishing someone-even the clumsy but wealthy Business-would invite her back onto the dance floor. In the center of the ballroom, a spotlight traces the graceful sweep of the current queen, a radiant Physics wearing a necklace of charmed quarks, waltzing with the crown prince, handsome Biology in a tuxedo with a double helix cummerbund. No one-not even Business or Rhetoric-pays much attention to Business Communication pressing its face longingly against the window and feeling very much like an orphan.
Business communication is old but immature. It is essential but insecure. It is a practical-science with a potentially bright future. To ensure its future it must: (a) continue to emphasize the improvement of basic communication skills, particularly writing, among business students and practitioners; (b) successfully connect its pedagogy to larger, community concerns; and (c) enlarge and strengthen its research efforts.
WHAT IS BUSINESS COMMUNICATION?
Business communication can be defined as the scholarly study of the use, adaptation, and creation of languages, symbols, and signs to conduct activities that satisfy human needs and wants by providing goods and services for private profit (Reinsch, 1994). In the United States today, some universities offer business communication as an academic major and many offer a business communication course. At least six scholarly periodicals publish business communication research (Schramm & Wayne, 1992). Several associations-for example, the Association for Business Communication and the International Association of Business Communicators'-provide opportunities for professional interaction. The variety of university offerings, periodicals, and associations suggests that business communication designates a large and not easily circumscribed field.
